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Category Archives: Uncategorized
Lululemon to the rescue!
Today’s post comes with a bit of selfish pleasure…I, like many others in Charleston, anxiously await as the doors to the new Lululemon Charleston Store open today on King Street! I am among the many in this community that have been transformed into a … Continue reading
Posted in Uncategorized
Tagged Brand Awareness, Branding, Charleston Fitness Community, Fitness, Lululemon
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Spot Color VS. CMYK
Which is better? What is the difference? Can everything be printed both ways? Answers to common questions can eliminate a lot of headache for you and the printer. See below for some tips on when to use what and why? … Continue reading
Colors around the Country…
Sharing this article from the Wall Street Journal this morning: What’s Selling Where?
Did you know?
Artwork: seems so simple, yet when someone asks you for VECTOR artwork, your face gets all squirmish, and you curl up in a ball in your office wondering how and why you can’t just send the copy and pasted version … Continue reading
Posted in Uncategorized
Tagged artwork, Branding, Imprint, Marketing, Promotional Products, Screen Printing, vector
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YES, the t-shirt is still effective!
I was watching one of my all-time favorite shows last night, Anthony Bourdain’s No Reservations. I think that if there were one famous person that I could spend a day with, even if just following around in his footsteps, it … Continue reading
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What is that logo going to cost me?
Catching my interest today is the new marketing”incubator” concept…connecting entrepreneurs with “marketing mentors” for advice. It poses a great scenario that I think we will start to see much more throughout industries: the sharing of resources to provide benefits without … Continue reading
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The Arms & Legs of the Trademark
An interesting story in the newspaper yesterday got me started thinking about how territorial some can become over their branding. In summary, the article “Who Owns Crimson and White?”, there is a lawsuit against an artist for painting images from Alabama football … Continue reading
Posted in Uncategorized
Tagged advertising, Branding, Charleston, Colors, logos, Marketing, merchandise, Promotional Products, trademarks
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