Today is election day in my home-state, North Carolina. Now I am not really “In” to politics, although I do think that is very important to get out and vote to support your beliefs, morals, and values. I used to be one of those people who would say every time election day came around, “Oh, you know, I doubt I will vote because I did not take the time to educate myself on the issues and candidates in the running.” As I got older, I realized how ignorant that statement was-It is our American right to vote, and you truly have no right to complain if you don’t go out and vote.

OK, enough on my soapbox…Today’s blog post is not about the issues at hand in North Carolina today. Today’s blog post is in relevance with the Ad Specialties industry, and the amount of money spent on promotional products surrounding campaigns and elections. Banners, Yard Signs, Buttons, Stickers, Flags, T-shirts, the list could go on forever on the custom products campaigns produce to drive traffic to their candidate. As a matter of fact, “Spending for the presidency, Congress and state governments could exceed $6 billion this year, according to the Center for Responsive Politics.”

$6 Billion…that is insane! And why? Think about the reach of a single button or sticker worn? You could be in the grocery store wearing your ‘I VOTED’ sticker and remind 3 people to stop by the polls on their way home. There is no doubt that constant reminders leading up to elections are important and effective.

So, those of us who don’t love “talking politics” or all the hype that surrounds them…they drive major dollars in our industry and our economy; Therefore, if you have no other good reason to vote, vote to increase awareness to others by wearing that little sticker out of the polls. And I do recommend you study up before you go in there…it is a very critical right to being an American Citizen!

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